Category-based advertisement

专利名称：Category-based advertisement

发明人：Evgeniy Makeev,Lou Sheward,Yoram Talmor申请号：US11762502申请日：20070613公开号：US07865397B2公开日：20110104

专利附图：

摘要：A hierarchical category system for organizing and displaying electronicadvertisements is disclosed. Each electronic advertisement is assigned one or morecategories from a hierarchical categorization system. Similarly, each available

advertisement placement location is also provided with a category from the hierarchical

categorization, system. Then, when displaying advertisements, the system attempts tolocate advertisements that have matching categorizations. When no matchingadvertisement with an exact matching categorization can be found, the system willattempt to locate an advertisement from a more specific (child) category that is a subcategory of the current category. However, the advertisement from the more specific(child) category must specify the broader category within its own allowable fall-backpath.

申请人：Evgeniy Makeev,Lou Sheward,Yoram Talmor

地址：Cupertino CA US,Half Moon Bay CA US,Cupertino CA US

国籍：US,US,US

代理机构：Stattler-Suh PC

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